The POP Experiment // Prepare Your Passion Statement // Chapter 3 by Jeff Anello

Have you made your “Passion Statement” yet?

A Passion Statement is a three-four sentence summary of what you love about your work, expressed in keywords and phrases that HR and managers will recognise.

So….what is your passion statement?

The 4 Sentences needed to
Build Your Personal Passion Statement

Complete the following sentences in your journal by filling in the (spaces) with the correct passions that match your passion personality values.

1. I provide (what service) to (who) by (how).

2. I have passion for (what) and every time I talk with (who) i feel (how).

3. I help (types of people) do (solve a problem) by (how you do it).

4. I love connecting with (who) doing (activity) by (where and how).

STYLE TIPS - Refer to the above activity with verbs to answer

NOW, make an audio recording saying each sentence. Listen back to believe them as truth!

People who are great at what they love to do will prevail with knowledge to educate the next generation in the skills needed to survive and thrive together.

Build your skills around your passion by learning from others. Start a petition, donate your time or money to a cause, spend 2 hours a week on the project you've always wanted to finish.

Since these objectives: passions, helping and connecting, are now clearly defined we need to shift the focus on taking action to create a job that you enjoy and an environment you love


You have successfully completed
building your passion statement

Well done, let’s move on !

Making a Passion Statement is a
Win-Win Situation

Take action on your passions

to pursue purpose and progress.

Passion for yourself and passion for others - but how can we do that?

Live half of your life for you and half for others so that you can get the joy of giving help to people in need and also provide your ego with enough food to grow all the while building confidence and relationships. But do we live our passions and do we let it show ?

With the internet so easily accessible and at the tip of our fingers do we focus on what we really enjoy? With all the work and exams and preparation needed to survive this centuries lifestyle do we even take the time to realize what our passion truly is?

However does it seem that we are becoming even more sad, depressed, numb, zombies that aren't going to do anything we enjoy in life? I sure hope - not!

Even though these words may or may not relate to you, it's not the end of the story. There is more to be written and the day that you connect to your passion is the day that you enjoy the work, enjoy the research, enjoy others and live life at a level that few reach!

Passion is hard to define but simply put -

passion is what makes your heart smile”

Find life’s purpose, in order to share it with others, for the sake of humanity's progress.

You are the ugly duckling - always in search for acceptance, a purpose, a passion but it's with in the journey and actions we take that make us exceptional. It's time to make a change for yourself, others and the course of human history. It’s time to make a statement with our passion.


What is your Passion Statement?

Listen FREE Discography

 album artwork 1.0

Including 20 + Award Winning
Original Music //
Next 2 Me EP +
The POP ExP +
LIVE Freestyles

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

The POP Experiment // Why Prepare Your Passion Statement? // Chapter 2 by Jeff Anello

Creating habits that will create a better you moving forward

That is a passion that we should aspire toward.

Through building your Passion Statement, this is how I learned how to engage with others.

Especially, during those stressful, scary even terrifying  moments, when you don’t know what to say, you can eliminate fear just by:

  • Focusing on connecting rather than thinking

  • Building a better relationship with people

  • Providing confidence by being prepared

  • Not shy away and knowing what to say

I was able to mentally, not just physically, be there and make a connection, in that show or In that: speech, interview, moment, conversation, a handshake, a smile.

FREE MINI-COURSE // The Pre-POP Experiment E-Book


In My Personal Experience

Here Is A Story, snippet really to tie into

the experiment and connect to me;

I used the POP Presentation process for both of my TED Talks and Clockenflap, Hong Kong largest music festival, with my indie band The Anello.

It was at the beginning of the set, on this massive stage, with the mic in my hand and realizing I can engage with our excited audience and just enjoy the moment.

While rocking out I looked up to enjoy the sunset and to  be present in that moment looking over the magnificent Hong Kong harbour, scanning down across the festival, and then suddenly I noticed more people watching me in the background. I thought, let's engage with them too, get them involved, make eye contact, and when I looked back at the audience standing in front me and, it had more than doubled in size and everyone was having a great time!

So there  I was….. still performing…..with the mic in my hand….. singing a song ( on key hopefully) but back in the moment, rocking out on stage, with all these awesome people. I’ll never know if anyone knew I had that moment. If they did, then I’m happy for that connection.

Each moment in time can be magnified

once you’ve learned to live in it.

That moment, when you communicate that all we are really truly ever looking for.

Oh….but what about…


Fear is described as a  distressing emotion

aroused by impending danger, evil, pain

and whether the threat is real or imagined.

Being afraid is real but it exists only in the mind.

The fear is thinking about what’s going to happen next, of what does not yet exist. If you’re fear is about non-existing then your fear is 100% imaginary and imagination is a wonderful ability to have to use as an asset.

If you’re suffering non- existence we call that insanity.

The US National Library of Medicine and National Institutes of Health was doing a study about enhanced fear extinction  in major depressive disorder patients the brain is enhanced synaptic plasticity in the amygdala successful PROVIDE extinction learning, the basis of  exposure therapy.

Scientist Mark Barad of UCLA experiment he and his team combined a noise with an electric shock to the metal floor of the rat's' cage. At that point, their amygdalae paired the sound with the shock, and the sound created a fear response. The researchers then began the process of fear-extinction training.

After hearing the sound very often without the shock,

overtime fear habits minimised,

and eventually the rats stopped fearing the noise.

Neuroplasticity is the brains’ responds to changes in internal and external environments. It's incredibly flexibility for forming and eliminating connections, basis of learning and memory, i.e., how we store new information and retrieve older information."Fact extinction has its own special mechanisms, different than other forms of learning," Barad says.

This study is on the forefront of a cultural revolution to improve the treatment of human anxiety disorders.

Living in the reality of fear is a tough place to live and it can almost get to a place where mentally it's not worth living this physical life. Once we confront to change in our life we can then focus on what needs to be done to make that change happen in our present.

I work with so many clients that say to me,

Jeff, I start passion projects but then quickly lose interest
— Chris

Jeff, there is just no extra money to invest in my passions
— Mike

Jeff, even if I did find my true passion, I don’t have time to live it!
— Julie

If you are struggling to become a

fearless passion seeker

than these may be your problems.

“Yes, I know that Jeff, but it doesn’t matter, I won’t push myself to do it”
Each time I reply kindly, “Hey it’s ok, just make a choice A or B?”

A:   Make a Change OR B:   ...................?

Preparation and practice on social communication skills are the best cure for fear. It’s the cure to most public anxiety issues, to be honest, preparation for these social moments is something we all could have started preparing for a long, long time ago. It takes years to become an overnight success.

Get involved in the Build Your Social Skills Community by taking that action necessary later on” as well as my process to speed up your progress of presenting just by taking action + living passion with the: FREE MINI-COURSE // The Pre-POP Experiment E-Book

Many of my clients, had to discover their passion, understand it mentally and do it physically and if we failed at anything along the way so what…..if we succeed you get all the victory for achieving it because the trick is that if you fail,  you fail in practice with non judgemental eyes. You have only you to do that to yourself.

We are most often our harshest critics and with this process if you look bad, make a mistake, sound weird or awkward, it’s ok !! Keep doing it - rinse - wash - repeat - and just do it again! Then do it again and again and then you will be a professional performer, presenter and social strategist very soon, or at least sooner than you think.

However, many people don't take action because life seems to get in the way or it’s too tough right now with all the responsibilities or I’m just too scared to fail or possibly succeed. Are we are really so much afraid of what others are going to say or if they will judged you? No, way. Let’s live passion today!


Now, before we go any further, I am just sharing my stories because I am still living today, by the grace of God, with an even bigger passion than just, living my dream of being a “Rock Star”. What about you? What do you like to do?

Complete the below worksheet provided + then move on.

  • Schedule 2-20 minutes  this week to do your favorite passion.

  • Schedule 2-20 minutes this week to help someone else.

  • Schedule 2-20 minutes this week to connect with someone.

Listen FREE Discography

 album artwork 1.0

Including 20 + Award Winning
Original Music //
Next 2 Me EP +
The POP ExP +
LIVE Freestyles

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit

The POP Experiment // What is Your Passion Project ? // Chapter 1 by Jeff Anello

Who are we?


We are

who we are.

Living within a world of unlimited choices + full autonomy of our lives
we are the choices we make!

We make choices based on the perceptions that _______.

A: Others expect from us. OR B: We decide.

If you chose letter B. CONGRATULATIONS!! Please Continue ————->

I am not trying to be condescending or even make light of your small win, but you see to be able to choose A or B, means you have a choice. Now…..Considering this thought do we not also have a choice to reinvent who we are or (at least the perception of who we are) if we choose to do so?

Answer yourself that question, YES or NO, then move on because…..

I believe we do

Life is a matter of

choice and perception.

Look, we all struggle with being typecast, told to fit inside society’s perception.The fundamental idea that there is a choice is something many people may never consider.

TA IMG_2679.jpg

This is who we are.

Time to Choose

Take Action + Live Passion

Firstly let me say THANK YOU for creating connections. Its great that we are able to connect here, through the interweb, where we don't need to travel to get valuable content and information that can potentially influence our lives and the lives of others tremendously…...but what is this all about, you?

This experiment is designed to help fearless passion seekers build social communication skills. That is what I needed to achieve any thing worth doing, because temptation creeps in when success is tasted. Pride goes before a fall, truth. By providing insightful solutions on how my journey effected me, my hope is that you can hear more and see connections with your personality.

That is why I enjoy collaborating with:

  • People who want to create productive habits

  • People who want to communicate better

  • People who want to live their passion

Know this: our birth place, family background, sexual preference, cultural influences, societal expectations and even favourite ice cream flavour, do not define who we are.

We are defined by the choices we make and who and why and what we choose to become.



What is passion?!?

  • Passion is defined as a burning desire for someone or something

  • Passion is the first thing that brings you joy when you wake up

  • Passion is the activities that excite your mind each and every time

Passion for you might be:

  • Quality Time with Family

  • Life Plan + Preparation

  • Bringing Others Joy

  • All of the above!

Passion is hard to find but once it is clear, your mission is to do it every day, every month, every year! We should focus on, plan for, organize about and perform actions on once we are able to clearly define it.

Passion for your self and passion for others is a win-win scenari-yo!

5 Ways to Build Your Passion Skills

1. Make a Passion Statement

In order to take the first step, toward living your passion, you need to define what you want to achieve?

Write down 3 sentences about what you do (at work or in life) and why you provide value doing it.

2. Establish the BIG goals

It is important to weigh the pro’s and con’s before you do the work.

This helps order what it will take to get to where you want to be so remember to always DREAM BIG and then scale down.

3. Build Your Confidence

If you enjoy doing it then take action and do it over and over and over again, to build skills with your passion.

You may love playing checkers but may not be particularly good at the game. That is just fine, it’s like wine, it takes time!

4. Negate the Negative

Don’t allow anyone to tell you that “You aren’t good enough” – NO ONE! Not even yourself!

If you are dedicated and enjoy doing something then stay positive and just DO IT!

5. The 50-50 Rule

Spend half of your “Free Time” working on your passion for your self and others.

So that you can get the joy of giving help to people in need and also provide your ego with enough food to grow while building confidence and relationships


We are an evolving organism and that means our wants and needs will change over time.

Realize that what you are passionate about today may not be the same as yesterday or tomorrow.

With this in mind, be sure to take the time you have to live your passionate about it because your time to live what you love is now!

I sure do hope these words resonate with you

If not, no worries, because it’s not the end of the story.

There is more journey, missions, challenges and moments to be written.

At the end of the day, you make the choice to start living to pursue your passion. That is the day that you enjoy the work, enjoy the research, enjoy others and live life at a level that few reach! Living a life with passion.

Passion is hard to define

but it’s simply put –

passion is what makes your heart smile
— Jeff Anello - The Anello

What is your passion?

“So, Jeff, what would you do if you were me right now?”

Now, get a journal or notepad  and be able to take notes, a pen, pencil is fine or ipad even an old school blackberry is cool too. It’s important that you have something to take notes on while you are in the mind state thinking of it.


Complete #1: Make Your Passion Statement!

Ex: I have passion for (what) and every time I talk with (who) I feel (how).

Listen FREE Discography

 album artwork 1.0

Including 20 + Award Winning
Original Music //
Next 2 Me EP +
The POP ExP +
LIVE Freestyles

We won't send you spam. Unsubscribe at any time. Powered by ConvertKit